Papangue Hôtel & Spa
Hospitality
Hidden in the mountains of La Réunion, Papangue Hôtel & Spa is a boutique retreat where nature, wellness, and authenticity meet.
The founders wanted an identity that could capture their essence: serene, elegant, and rooted in place, while appealing to discerning travelers seeking intimacy and refinement.
SERVICES
Branding, Digital
We began by translating their vision into a visual language: muted earth tones, refined typography, and a logomark inspired by the papangue bird, a symbol of lightness and freedom.
Every detail was conceived as part of a larger editorial world: from the brand’s stationery to the website experience, each touchpoint was designed to feel immersive, calm, and quietly luxurious.
The result is an identity that resonates with both the landscape and the guest experience—welcoming, timeless, and confident.
Since the rebrand, the hotel team shares that guests frequently compliment the new look, describing it as “a natural extension of the retreat’s atmosphere.”