When a brand prepares for a launch, the focus is often on the product, the website, the visual identity. But one element is consistently underestimated — even though it influences perception, desire, and purchase decisions more than most founders realize: Packaging. More than a container, packaging is a strategic asset. It shapes emotion, builds trust, elevates value, and drives conversions — long before the product is tested. In this article, I’ll explain why packaging is o

After more than six years designing brand identities, packaging and digital experiences for founders across beauty, fashion and wellness, I realised something essential: most entrepreneurs don’t struggle with creativity, they struggle with clarity. They want a brand that reflects who they truly are. They want coherence, structure and confidence. And they want to stop doubting every post, every word, every visual. So I built a method that answers all of these needs. A method t