From the Arabic Nour — light, luminous, radiant.
A Boutique Studio for Brands Ready to Be Perceived at Their True Value.
Nuria Studio partners with founders and growing teams in beauty, fashion and wellness at pivotal moments of change — launching, repositioning or entering a new market.
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Through strategy, identity and packaging, I translate the substance of a business into a distinctive brand world: one that earns recognition, inspires trust and is built to endure.
Founder & Creative Director
Elodie Fontaine
Before founding Nuria Studio in 2019, I spent five years in advertising at Ogilvy and Havas, learning how brands earn attention, trust and relevance. Yet I kept seeing the same disconnect: thoughtful businesses and beautifully considered products held back by identities that did not reflect their ambition.
Nuria Studio was created to resolve that gap. Its name draws from nour, the Arabic word for light — a reflection of the studio’s role: uncovering what is already distinctive in a brand, then shaping it into a world people can recognise, remember and trust.
My perspective has been shaped by photography, travel, vintage archives and a lasting fascination with objects and identities designed to endure.
"I founded Nuria Studio for brands with something meaningful to offer — and the ambition to make that value unmistakable.”
Design philosophy
I believe the strongest brands do not need to shout or chase trends. They are built on a clear strategy, expressed with precision and held together by a distinctive point of view.
My role is not simply to make a brand look refined, but to create a visual direction that strengthens recognition, supports growth and protects its value over time.
Less, but considered. Distinctive, but never forced. Built to last.
Selected Press & Recognition
Favourite Design Magazine
Interview with Élodie Fontaine
Favourite Design Magazine
Deja Brew — Featured project
packaging of the world
Elea — Featured project
packaging of the world
Souveraine — Featured project
Midjourney magazine
Featured in the January 2026 issue
The Nuria Method:
A four-phase journey designed to transform brands into timeless, resonant experiences.
Phase 1
Discovery
Every collaboration begins with deep listening. Through an immersive Brand Vision Session, we uncover your story, values, and ambitions. This phase is about understanding not only what you do, but what you want your brand to mean in the world.
Phase 2
Strategy
This is the foundation. We translate insights into a clear positioning, defining your brand’s essence, voice, and audience with precision. Strategy is not a checklist — it’s the transformation that turns intuition into direction, and vision into a roadmap.
Phase 3
Creative
From strategy flows design. We craft a cohesive identity — logo, typography, color system, and creative direction — that embodies your brand’s soul. Every element is intentional, timeless, and built to elevate your presence.
Phase 4
Delivery
Your brand comes to life across every touchpoint — packaging, digital, and social. More than assets, we create experiences: an identity that resonates, inspires trust, and builds lasting connection.