ORI
Beauty
ORI is a lip gloss brand designed to trigger the senses. The project explores the concept of "lusciousness" and hydration. The goal was to visualize the sensation of a plump, glossy finish through both structural form and visual storytelling.
SERVICES
Branding, Packaging
Moving away from standard components, I designed a bespoke bottle shape that embodies the product's promise. The double-bubble silhouette of the cap is playful yet ergonomic, mimicking the swelling, plumping effect of the gloss itself. The frosted glass body contrasts with the satin-finish cap, creating a tactile experience before the product even touches the lips.
To balance the curvy, playful nature of the packaging, the typography remains sharp and elegant. The visuals delve into a world of "edible luxury." Using macro photography of textures, raspberries, and sparkling cocktails, the art direction emphasizes the syrupy, high-shine finish of the formula.