Deja Brew
Lifestyle
Deja Brew is a coffee brand created to infuse everyday life with color, playfulness, and a spark of joy.
The founder wanted an identity that felt as bold and lively as her vision, a brand world that stands out on the shelf and brings people together around coffee as a daily ritual.
SERVICES
Branding, Packaging
The creative direction embraced vibrancy.
We designed a bold logotype paired with a palette of saturated hues, echoing the energy of coffee culture, from sunrise mornings to late-night conversations.
Illustrations and playful typography gave the brand its unique voice, while packaging became the canvas for this colorful world.
Every element was built to surprise and delight, an identity that doesn’t whisper, but speaks with warmth and personality.
The result is a brand that feels instantly recognizable, fun, and full of life.
On shelves, Deja Brew attracts the eye with its color-driven storytelling, while in the hands of customers it creates a joyful ritual, coffee as more than a drink, but a moment of connection.