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Sora
SORA is a contemporary fashion brand created as a counterpoint to fast, noisy trends. Rooted in restraint and timeless elegance, it speaks to women drawn to considered essentials and quiet confidence.
Sector
Fashion
Services
Brand identity, Web Design
The challenge was to create a minimal identity that felt distinctive and enduring, without becoming cold or blending into the familiar codes of quiet luxury.
We developed an editorial visual language inspired by architectural lines, natural tones and refined contrasts. Modern typography, a palette of deep ink, soft sand and muted stone, and a tactile photographic direction create a brand world defined by clarity, presence and understated sophistication.
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