ORI
About The Brand
ORI is a lip gloss brand concept designed to trigger the senses through sculptural packaging, rich berry tones and editorial art direction. More than a beauty product, ORI explores the idea of lusciousness and hydration, imagined as an indulgent, modern and tactile experience. The promise is not just a product, but a sensorial journey: the feeling of plump, glossy lips, captured through both form and visual storytelling.
Sector
Beauty
Services
Brand Strategy, Brand identity, Art Direction, Naming
The Challenge
The beauty industry is saturated with conventional packaging and predictable formulas. The ambition was clear: to stand out by embodying the product’s promise before it even touches the lips. The challenge was to visualize the sensation of hydration, plumpness and glossy finish through structural design — moving away from standard components to create something genuinely distinctive. The packaging had to feel playful yet sophisticated, tactile yet refined, and communicate lusciousness at first glance.
The Approach
The process began with a bespoke bottle shape that physically embodies the product’s effect. The double-bubble silhouette of the cap mimics the swelling, plumping sensation of the gloss itself — playful in form, yet ergonomic in function. The frosted glass body contrasts with the satin-finish cap, creating a multi-sensory tactile experience that invites touch and exploration.
