Amaya

Amaya is a skincare brand inspired by the changing qualities of natural light. Each product is conceived as part of a daily ritual, reconnecting the skin to radiance from morning to evening.

Sector

Beauty

Services

Brand identity, Web Design

The challenge was to create a premium and editorial brand world that remained sensorial, colourful and emotionally expressive — without losing the clarity expected within skincare.

We developed a fluid identity shaped by the gradients of dawn and dusk. Refined typography, luminous colour transitions and tactile imagery bring softness and glow to the system, while poetic product names extend the ritual of light across every touchpoint.