The Mariner's Club

Lifestyle, Hospitality

Create the visual identity for a modern yacht club inspired by the quiet luxury of Old Money culture. The goal was to merge maritime heritage with a contemporary, minimalist sensibility, resulting in a brand that conveys effortless exclusivity.

SERVICES

Branding

We had to reinterpret classic codes (anchors, ropes) in an elevated, intentional, and quietly luxurious way, ensuring coherence across all touchpoints, from stationery to lifestyle goods.

The system features a minimalist anchor emblem, a rope-framed oval seal, and a restrained palette of deep maritime blue and soft ivory. The result is a visual language that communicates prestige without ostentation, rooted in tradition yet distinctly contemporary.