When a brand prepares for a launch, the focus is often on the product, the website, the visual identity. But one element is consistently underestimated — even though it influences perception, desire, and purchase decisions more than most founders realize: Packaging. More than a container, packaging is a strategic asset. It shapes emotion, builds trust, elevates value, and drives conversions — long before the product is tested. In this article, I’ll explain why packaging is o